10 steps to Launching a Marketing Strategy

Digital marketing success can be defined by a range of determining metrics, whether it is sales, leads or brand exposure, the same principles apply for launching an effective Marketing strategy.

With digital marketing, success is highly measurable and analyzed using digital software such as Google analytics and product experience platforms like Pendo. But how exactly can you ensure you are creating the steps necessary to achieve success?

See below our top tips for digital Marketing Success.

1) Have a brand that stands out

Smart Insights reveal that 46% of brands don’t have a marketing strategy whilst 16% have a marketing strategy but don’t implement it. The first and most vital step to a successful digital marketing strategy is creating a businesses overall mission statement. This mission statement should define exactly who your business is and what it stands for.   If you are struggling, before you create your digital marketing strategy you must establish, ’what is the overall objective or goal of implementing your marketing strategy?’ Your answer should be able to create your business mission statement whether you are to be an authority figure within your industry or the go-to hub for marketing content.

2) Have clear goals and KPI’s

Having clear Key Performance Indicators means holding you and your team accountable for all your marketing efforts and having a clear way to measure them. These can relate to using analytic tools and software’s that can track website conversions, traffic and engagement. You can find these analytic tools also on social media as many like platforms like Facebook have analytic tools within the platform.

3) Have specific and accurate systems of measurement

In order to achieve a strategy with clear KPI’s and ways of measuring key goals, you must be specific. These can be numerical and can be used alongside percentages and targeted metrics. A great skeleton for this is having a KPI template; these can help you stay focused within a specific time frame to track performance.  For example using,  (Insert goal, e.g. ‘Increase traffic’) by (insert figure)% in (insert number of months) is the great way to begin.

4) Evaluate

Implementing your strategy and finding effective ways of putting it into place should be a direct reaction to or indication of your past marketing campaigns. It is important to use past marketing reports and results to use for the next campaign. A good way to do to this accurately is to use your analytic tools to analyze your data from similar time frames, for example, a high converting two-week campaign similar to the one you are planning to execute with your marketing strategy.

5) Competitor Analysis

This part is not to be skipped, as keeping a firm eye on your competition is what is going to help you to leverage your brand and marketing strategy. There are many types of analytic tools that can help you track your competitions marketing activity from social media to SEO. A great tool for this is SEMrush, this can help you keep track of your competition and their use the keywords that are driving the most amount of traffic to their site.

6) Tone

You need to identify your audience and your targeting in order to articulate your brand message and voice accurately. This means really honing into your ideal customer and the type of voice that will appeal to them most. This is easy achieving once you have completed your buyer persona and have your demographic information. Demographic information refers to age, gender, location and income and all the factors that are key to their desires.

7) Pick your platform

There is so much to do on social media that trying to be the jack-of-all-trades will leave you as the master of none. It is important to know through your buyer persona exactly where your audience is and how to best find them. Asking yourself, will they be on Facebook, Instagram or Twitter will help you plan effectively.

8) Budget

Some Digital Marketing campaigns will be of more value to you than other digital marketing components. This could be for example if your business gets more traffic with SEO than Facebook boosted posts then you should consider differentiating allocated Ad spend. In order to execute this accurately, it is best to evaluate your current digital marketing strategy and find areas where you are receiving the highest return on investment and where more money should be invested as part of an overall marketing audit.

9) Create and implement your plan

Creating a Digital Marketing plan is not easy but with these steps, it should be easy to get started. Things to consider when creating a digital marketing plan for your team is deciding who will be responsible for aspects of your campaign and key areas to focus on. To do this a great tool is Google Calendar, through this you can allocate time frames and key components to share with your team.

10) Review

Once you have started your marketing campaign and it is ready to go, it doesn’t stop there. Throughout the campaign, you have to analyze all aspects of the strategy. if something is not working it is best to optimize your plan for success whilst always keeping in line with your KPI’s.   If you are struggling to create and implement a digital marketing strategy, reach out to One Tower Digital Marketing where a specialist will be in contact and guide by creating your marketing strategy.

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