Is your website up to scratch?
As a blogger, freelancer or even business owner, we are often too busy to check our website. Things like optimisation or even SEO seem too unimportant and fiddly to spend time on. This, however, could be one of the biggest mistakes you are making in making the most out of building your online presence.
A modern customer in this age is slow to complete a purchase without an in-depth review of your websites veracity. How they can trust the quality of your product if the quality of your website is less than sub-par? the figures show that 70-80-% of customers will research a business online before making a purchase. Your website could be losing you customers if it is not being constantly updated. If this is the case, you are not the only one, 30% of small business owners have trouble keeping up with technology as most sites are outdated.
So, exactly what makes a good website?
Do you have a clear and bold message? one that your visitors will be able to see within five seconds of being on our website? If your website is too cluttered, overfilled with content and generally mind-boggling your visitors aren’t likely to make it to your sales page, never mind five seconds on your actual site. One of the key components of any optimised website is easy navigation. This comes from organising the information on your website so your visitors know exactly where to find what they’re looking for.
A solution to this can be splitting your content into relevant categories and adding this to your navigation bar, to take this one step further you can add subpages with popular and specific categories. This being said you also need to be careful of having too many pages on your navigation page as this can lead to your audience being overwhelmed with the choices and leaving your site completely.
UNIQUE & FRESH CONTENT.
You may have the best business plan and marketing strategy in the world, but if your content isn’t a reflection of that… you will be severely overlooked by your visitors. This is especially important for websites that don’t update their content regularly as this can damage your search engine ranking. Moz reports that what search engines look for is the amount of change and how frequently a website is updated. This is because content that is updated is scored differently that content that is not.
A solution to this can be adding a blog to your website. If the blog is constructed of keywords it can aid with SEO and gain further relevant traffic to your website. Having a blog also makes it easier to promote your website and brand as you can leave links all over your social media sites whilst drawing in possible clients.
CALL TO ACTION.
Visuals and aesthetics are all important in having a good website. However, whilst a site may be pretty to look at and visually pleasing you could be losing out on revenue and leads if your visitors aren’t directed to a call to action. Although many websites now include an image which is hyperlinked to a sales page or an opt-in form leading them directly to your call to action, if not communicated clearly, your visitor isn’t likely to click on it.
A solution to this is having a clear and bold call to action. This must be one of the first things your visitors see after your tag line. This call to action could be a booking in button, or a button to learn more about your services. This must adhere to your main KPI’s and goals as the purpose is to assist and align with business growth.
Having a content-rich website might mean borrowing ideas from other websites or thought leaders. However, whilst this might be helpful to your reader, this ultimately might mean your visitors will most likely leave your website. The important thing to make sure is that your website visitors stay on your site for as long as possible. Having internal links also means that search engines will offer your site other people who will be making search related web queries.
A solution to this is having a wholesome site filled with relevant information to engage your audience. This is done well when utilising internal links which lead to other pages on your website. This will keep your visitor engaged in your content whilst also discovering other pages on your site which might be of interest to them as having only one web page will fail to keep your audience interested on your page.
Whilst you can outsource your coding and web design, having a decent knowledge of this can give you a large advantage. It is important to have a website that is able to handle the amount of traffic it will receive and won’t crash. Coding also helps to achieve shortcuts and tech skills which add a beneficial edge to your website which your visitors will appreciate.
A solution to this is spending a few hours a week on basic HTML and CSS. HTML stands for Hypertext Markup Language and can be used for presenting and structuring your website. CSS, on the other hand, stands for Cascading Style Sheets which is used for styling your website and the types of font and layout you may wish to employ.
Being able to track your audience’s activity is imperative to growing your business and moving forward with your goals. Analysing your visitor behaviour allows you to see where the problem lays and which areas are receiving the most amount of traffic. Analytics also allows you to see the stages you can help your visitors get the most out of their experience by engaging with the main tasks.
Google analytics by far the best analytical software on the internet that is completely free to use for analysing data. Google Analytics allows you to see exactly where your customers came from whilst offering insights about the individual visitor. This analytical tool has a wide community and is easy to use with beginner videos presented on youtube.
#Seo #contentmarketing #marketingstrategy #firstpost #businessgrowth #Marketing #newblogger #zerotohero #digitalmarketing #twitter #socialmediamarketing #twittermarketing #digitalmarketing #helloworld