The top business strategies you need to know today.
When it comes to business strategies and growth, having a template is just one step of the way. That being said, relying on old and dated models isn’t going to scale your business. In case you haven’t heard, we are in the digital age. As I am writing this I am looking at two toddlers plastered to small Ipad screens flicking through youtube. If that doesn’t tell you that the digital world is freaky and here I don’t know what will. So here are the top business strategies you need in order to survive the digital apocalypse.
Having a good and effective website is imperative and done properly will draw loyal and engaged customers. Having terrible mobile optimization, however, could cost you your customers.
According to Forbes:’ In 2014, research showed that smartphones and tablets made up 60% of total digital media time spent – which was up 50% from 2013. This upcoming year we can expect mobile usage to continue to increase. Between tablets making a surprise comeback and smartphones decreasing in price, it’s anticipated that there will be around 2.97 billion mobile internet users, approximately of all 91% internet users, by 2017.’
How many times do you look at your phone a day? How long do you spend on a terrible website link that won’t load? These are the questions you should be asking yourself daily and applying to your business.
Social networking is one of the smart ways to combine content marketing with SEO. This includes the use of Facebook, Twitter, Linkedin, Pinterest and google plus. This combined with video sharing and customer engagement will enhance the customer experience. This is imperative as the digital age also results in the empowerment of the customer.
It is important to have social content what works to generate customer loyalty, customization, and value.
A bad tweet can ruin your company’s reputation and cost you millions. Examples of this include when People took to Twitter and used the #BeBold hashtag to rail on RIM.
A good example of a Twitter campaign was seen by Coca-Cola, last year a virtual truck took over Twitter through a custom emoji. Every time someone Tweeted the campaign hashtag, a visual of the truck would appear, as if by magic.
As well as having an amazing digital strategy within your business its good to know the basics of strategy and knowing how to utilize them in today’s market. This post has been a snippet into digital marketing and the ways in which updating your strategy can aid your business. My next blog post will focus on the timeless strategies you should be implementing if you aren’t already and not one to miss.
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